Our Difference >> Our Approach >> Success Pyramid 


 

   Success means all of the components of the pyramid are in place and your online business solution has become an asset helping to achieve your objectives and generating a measurable Return on Investment.

  Site Management    Better known as Support, this is the last element usually addressed in the development of a site and it can be a huge headache. The worst scenario is to have a site that the client can't manage and a website developer who is not responsive.  Our clients never experience that situation.

  Site Marketing   Getting visitors to the site is a project of its own.  There are many options, each requiring an on-going effort. 
  . Direct Mail in a post card format coupled with an offer can be effective
  . E-mail Marketing on a regular basis
  . Optimizing pages for search engine relevance
  . Pay Per Click campaigns

  Site Content   This is the heart of the site.   It is the message. It is the value offered to the visitor.  Developing it is no simple task. It takes a lot of thought and planning to create a meaningful visitor experience.  It must be aesthetically pleasing, intellectually engaging, memorable, and effective at eliciting the desired response.  Most importantly, it must anticipate and address specific needs of the visitor.

  Graphic Design   This element provides the overall look and feel of a site. It includes the branding, the navigation functions, and the footer for the site.  Often "less is more" in this design because it allows the content to stand out; however, these graphics can be as elaborate as the client desires. 
It is important to understand that creating  the graphical template is really a separate element of the project that can be incorporated at any time and does not delay development of content.

  Site Hosting    A robust hosting environment provides more than a place for the site to reside on a server. It also includes the support for text and image databases used within the content, for email services, for payment systems (if required), for reporting of traffic statistics. And it provides the non-technical tools that enable our clients to perform their own content maintenance as desired.

  The Website Engine    The foundation of the pyramid is a website structure that incorporates all of the programmed capabilities that will be needed.  For anyone to build a comprehensive site from scratch is a very time-consuming and costly project requiring substantial technical knowledge. There is a better way.  Our approach is to select required functions from an extensive library of applications that have already been written and integrate them into a customized site for each client.  These applications are free of software bugs, can be implemented quickly, and are reasonably priced.